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The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as we continue to live. - Mortimer Adler

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Can your programs grow during a tough economy?

Upcoming events

October 18-20, 2009 - The University Continuing Education Association Region South Conference will be hosted by Emory University in Atlanta, Georgia for 2009. JMH Consulting is helping plan and promote the conference to peers in the adult education industry. More information will be available closer to the conference.

November 15-18, 2009 - Four members of the JMH Team have been invited to speak at the 2009 ACHE National Conference in Philadelphia. Jacob Ensign, Jennifer John, Nicole Foerschler, and Jon Horn will each deliver a formal presentation and host a separate discussion topic during the conference. More information is available on the ACHE website.

November 20-23, 2009 - Jon Horn, Nicole Foerschler, and Jacob Ensign have been invited to present at the 32nd Annual Conference on Management, Executive, and Professional Development (CMED). Jon will present two sessions titled "Emerging Technologies in Professional and Executive Education " and "An ROI Comparison of Six Marketing Channels." Nicole will present a session titled "From Strategy to Execution:  Building a Blueprint for Growth." Jacob will present a pre-conference session titled "Creating a Culture of Data-Driven Decisions." More information is available on the CMED website.

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Recent events

March, 2009 - JMH Consulting contracts with The New York Times' Knowledge Network to redesign their online presence.

February, 2009 - Jon Horn presented "Perfecting the Pay-Per-Click" at the 17th Annual UCEA Marketing Seminar in Scottsdale, AZ. A PDF of the presentation slides is available on our Resources page.


November, 2008 - Jon Horn was invited to serve a four year term on the advisory board for the Conference on Management, Education, and Professional Development Programs.


November, 2008 - Jacob Ensign received the 2009 LERN International Award for Excellence in Marketing for his work on Emory University's Paralegal Certificate Program.


October, 2008 - JMH Consulting contracts with the University of North Carolina's Friday Center for Continuing Education to design and manage pay-per-click marketing for their continuing education programs and conference center.


September, 2008 - On August 31st, Emory University concluded its fiscal year. Emory's Professional Learning Programs, managed by JMH Consulting, experienced more than 20% revenue growth for the fifth consecutive year.


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Continuing Education Resources

Recent presentations

Course Exit Rates"From Strategy to Execution" from the 2009 Georgia Adult Education Association annual meeting.

Course Exit Rates "Weathering the Financial Storm: Fiscal Accountability in a Tough Economy" from the 2009 Georgia Adult Education Association annual meeting

Recent articles

Course Exit Rates Using an “Early Bird Special” to Incentivize Earlier Registration

Course Exit Rates

A Smart (Data-Driven) Way to Select Catalog Mailing Lists

Best Practices in Continuing and Executive Websites

Section 1: Page Archetypes

Course Listing Pages Article 1: The Homepage
Homepage Article 2: Course Listing Pages

Student Repeat Rate articles

Course Exit Rates Course Exit Rates
Course Landing Rates Course Landing Rates
4 Reasons to use CBR, not Rate of Return 4 Reasons to use Course Bounce Rate, not Rate of Return
Course Bounce Rates (CBR)

Additional articles

Measuring Information Session
Performance: Lifecycle and Maturity
Top 10 marketing mistakes made by continuing educators

Now online:
http://www.jmhconsulting.com/blog/The JMH Consulting blog

Observations, analyses, and musings on the continuing education industry

2008 ACHE South Conference

Download Jon Horn's presentation on "The Present and Future of Technology in Continuing Education" Dowload in PDF format


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Who we are

JMH Consulting is a premier adult, continuing, and executive education consulting firm. Our management team has over 60 years combined experience in adult education.

Learn more about our services for Higher Education or Corporate Universities.

  • Program launch and management
  • Curriculum design
  • Technology-driven marketing
  • Traditional marketing
  • Strategy and innovation

Ligthouse projects: affordable mini-projects to illuminate the small, but critical elements of continuing education programs

 


The JMH Consulting mission

JMH Consulting designs, manages, and delivers transformational educational experiences for adult learners.

Copyright © 2008 JMH Consulting, Inc.
Executive and continuing education consultants
Direct comments or questions to webmaster@jmhconsulting.com

Market Market more effectively using traditional and cutting-edge techniques.
Launch Launch new revenue generating programs with less effort and risk.
Manage Manage your operations through a new type of partnership.
Enhance Enhance your programs by reducing expenses and increasing profit.