Highlight

Our consultants received three industry awards
during the second half of 2009! Learn more ->

Upcoming events

February 10-12, 2010 - Jon Horn has been invited to co-present with Kelly Collyar from The University of Oklahoma's Outreach Division at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Blending Tech and Tradition: Bridging the Gap Between Marketing and Admissions"

February 10-12, 2010 - Nicole Foerschler has been invited to present with Lisa Kozicki and Steve Stoffle from Emory University at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Creating Customer Service that Serves the Customer Best"

See more upcoming and recent events...

Continuing Education Resources

Recent presentations

"An ROI Comparison of Six Marketing Channels" from the 2009 CMED Conference

"Emerging Technologies in Professional and Executive Education" from the 2009 CMED Conference

"Weathering the Financial Storm" from the ACHE 2009 Annual Conference

"From Strategy to Execution" from the 2009 Georgia Adult Education Association annual meeting.

"Weathering the Financial Storm: Fiscal Accountability in a Tough Economy" from the 2009 Georgia Adult Education Association annual meeting

Recent articles

	Using an “Early Bird Special” to Incentivize Earlier Registration
	A Smart (Data-Driven) Way to Select Catalog Mailing Lists
Best Practices in Continuing and Executive Websites Section 1: Page Archetypes Article 1: The Homepage Article 2: Course Listing Pages
Student Repeat Rate articles
	Course Exit Rates
	Course Landing Rates
	4 Reasons to use Course Bounce Rate, not Rate of Return
	Course Bounce Rates (CBR)
Additional articles
	Measuring Information Session Performance: Lifecycle and Maturity
	Top 10 marketing mistakes made by continuing educators

Now online:
The JMH Consulting blog

Observations, analyses, and musings on the continuing education industry

2008 ACHE South Conference

Download Jon Horn's presentation on "The Present and Future of Technology in Continuing Education" Dowload in PDF format

Who we are

JMH Consulting is a premier adult, continuing, and executive education consulting firm. Our management team has over 60 years combined experience in adult education.

Spotlighted service

Program Management: JMH Consulting can design, launch, and grow new revenue streams for your continuing education program. Learn more->

Learn about all our services for Higher Education or Corporate Universities.

• Program launch and management
• Curriculum design
• Technology-driven marketing
• Traditional marketing
• Strategy and innovation

Recent events

November, 2009 - JMH Consulting is awarded a five year contract to design and manage a professional education program for the University of South Carolina.

November, 2009 - JMH Consulting presents a total of twelve sessions in three weeks at LERN, ACHE National, and CMED.

September, 2009 - Several JMH Consulting consultants have been invited to speak at industry conferences this fall. Join us at UCEA South, LERN, ACHE, and CMED

July, 2009 - JMH Consulting launches a redesigned Knowledge Network website for the New York Times.

July, 2009 - JMH Consulting contracts with Oklahoma University's Outreach division to provide online marketing consulting.

June, 2009 - JMH Consulting delivers a summer webinar series for the University Continuing Education Association

March, 2009 - JMH Consulting contracts with The New York Times' Knowledge Network to redesign their online presence.

February, 2009 - Jon Horn presented "Perfecting the Pay-Per-Click" at the 17th Annual UCEA Marketing Seminar in Scottsdale, AZ. A PDF of the presentation slides is available on our Resources page.

November, 2008 - Jon Horn was invited to serve a four year term on the advisory board for the Conference on Management, Education, and Professional Development Programs.

November, 2008 - Jacob Ensign received the 2009 LERN International Award for Excellence in Marketing for his work on Emory University's Paralegal Certificate Program.

October, 2008 - JMH Consulting contracts with the University of North Carolina's Friday Center for Continuing Education to design and manage pay-per-click marketing for their continuing education programs and conference center.

September, 2008 - On August 31st, Emory University concluded its fiscal year. Emory's Professional Learning Programs, managed by JMH Consulting, experienced more than 20% revenue growth for the fifth consecutive year.

See more recent events...