April 16th at 1:30 EDT – Register Here
Dollar for dollar, there is probably no better use of marketing budgets than to target people who have already expressed interest in your offerings. Retargeting allows you to do just that and it’s a BIG deal for higher education marketers. Retargeting takes several forms, but for this webinar, we’ll focus on 3 ways to retarget someone who previously visited your website using Google Paid Search, Google Display Network, and Facebook. Combining all three means you can show ads to people who have visited your website when they perform additional searches related to your offerings, browse any of the thousands of websites on the Google Display Network, or login to Facebook. Sound like stalking? Maybe. But, its amazingly effective.
When: April 16th at 1:30 EDT
Register Here: https://www1.gotomeeting.com/register/222322312
- How to use retargeting on Google Paid Search, Google Display Network, and Facebook
- Effective techniques in targeting and messaging for retargeting
- Performance metrics such as conversion rates and cost-per-inquiry for retargeting
Join Jon Horn, President and Senior Marketing Consultant, and Johnna Wickstrom-Weary, JMH’s Online Marketing Consultant as we explore how to get the most from this marketing technique.