Effective campaign landing pages are essential to the success of your digital marketing campaigns. But how many landing pages do you create? How do you segment those pages and deliver the right content to the right prospects? There are several things to consider when deciding how robust your landing page strategy will be.
In this webinar, we will discuss the top five considerations that impact Higher Education’s landing page strategy. You will learn:
- Why you need targeted campaign landing pages
- The most important pieces of content for your landing pages
- The reason you must know your audiences and whether some programs share the same audience
- The difference between traffic from Paid Search and Social Media/Awareness
- The impact of your CMS and technological capabilities on the number of pages you will need
Join us Wednesday, July 16th at 1:00 EDT. Click here to register – https://www1.gotomeeting.com/register/582889752
If you can’t make it, sign up and we’ll send you the link to the webinar!