|University of California, Irvine Extension – Marketing Case Study

University of California, Irvine Extension – Marketing Case Study

Paid Search Launch, Management and Optimization

JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals were identified and then exceeded.

The Goal
  • Generate 867 or more Total Leads
  • Reduce Cost-per-Lead by 25%

The Results
  • We generated 1,004 Total Leads
  • We reduced the Cost-per-Lead by 28%

By | 2017-12-04T17:26:40+00:00 January 13th, 2017|Case Studies, Marketing|