Paid Search Launch, Management and Optimization
JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals were identified and then exceeded.
- Generate 867 or more Total Leads
- Reduce Cost-per-Lead by 25%
- We generated 1,004 Total Leads
- We reduced the Cost-per-Lead by 28%