JMH markets, recruits, and supports retention for an online Master’s degree in Criminal Justice and Emergency Management offered by the University of New Haven. JMH was the third vendor who had tackled enrollment management for the programs, but the first vendor that saw strong results.
The University of New Haven is regionally well known for its strong in-class CJ program. JMH leveraged the UNH brand and utilized psycho-demographic profiling as well as regional associations. JMH built a robust marketing ecosystem, using platforms such as Google, Bing, LinkedIn, Facebook, and Twitter to drive new leads. JMH also created and implemented a stronger visual identity throughout the marketing and made SEO improvements to the microsites. JMH combined marketing with a one-on-one recruitment approach in which counselors promptly followed up with those interested in the program, communicated via email and social media, and helped them through the application process.
This holistic approach resulted in strong growth. JMH took over the marketing for the programs in the fall of 2014. Between winter of 2015 and spring of 2016, UNH saw growth from 6 enrollments to 30 for Emergency Management – a more than 400% increase and from 19 enrollments to 43 for Criminal justice – a more than 100% increase.
“Without doubt, JMH has exceeded every expectation that I had. I have been lucky enough to be working with the firm to facilitate many aspects of our online masters degree program. Not only has JMH increased enrollment by percentages that any college would be proud of, but they have done it in a professional, ethical and extremely pleasant fashion. I recommend JMH without hesitation.”
John De Carlo
Associate Professor and Assistant Chair of Criminal Justice