When JMH began working with York University, our firm was one of two firms the university employed. The other vendor was a marketing firm that did not specialize in higher education. York assigned each of the firms a business certificate program. Each program had a comparable budget and enrollment goals, but the results achieved looked very different.
JMH employed a targeted mix of online ads to attract prospective students. These ads led visitors to a landing page, which included an inquiry form.
The other vendor employed a similar approach.
The results for the marketing demonstrate the importance of expertise in higher education. These results led to York’s School of Continuing Studies transitioning all of its online marketing to JMH’s management.