|The New York Times Knowledge Network

The New York Times Knowledge Network

The New York Times Knowledge Network

Goals
  • Decrease bounce rate
  • Increase pages per visit
  • Increase organic search traffic
Guiding Principles
  • The design should be clean and simple and mirror the New York Times
  • Partner universities should be clearly identifiable and spotlighted
  • Visitors should be able to quickly and easily find courses in which they are interested
Baseline (prior to launch)
  • Bounce rate: 76.8%
  • Pages/visit: 1.66
  • Time on site: 1:20
  • Organic search traffic: 5,235
Results
  • Bounce rate: 59% (a 24% improvement)
  • Pages/visit: 3.93 (a 136% improvement)
  • • Time on site: 1:56 (a 44% improvement)
  • Organic search traffic: 5,235 (a 69% improvement)
By | 2017-10-13T04:42:17+00:00 October 13th, 2017|Uncategorized|