Marketing automation tools improve performance at each stage of the marketing funnel, align marketing efforts with university recruiting and student services, and increase effectiveness and efficiency. Gain an understanding of marketing automation best practices and lessons learned, based on implementations of two of the most popular platforms – Marketo and Pardot.
Come meet the team at Booth #700!
Extending Your Marketing Reach With Marketing Automation
Monday, November 5, 2018 from 2:00-2:45pm.
Presenting with Coreen Geary, Western Michigan University and Eric McGee, JMH Consulting – a Divison of EducationDynamics
Post-Traditional Graduate Students: Insights for Marketing and Program Development
Tuesday, November 6, 2018 from 4:00-4:45pm.
Presenting with Carol Aslanian and Scott Jeffe, Aslanian Market Research