Expert marketers understand that social media drives value for higher education institutions. Unfortunately, many continuing education units have limited resources to dedicate to social media management – if any at all. If this describes your situation, you may be leaving enrollment dollars on the table or damaging your brand. In this session, we’ll discuss six mistakes to avoid in your social media marketing.
If you’re attending UPCEA MEMS this November (and you should be!), please join us on Friday, November 9, 2018 – 8:30-9:30 am. Our very own, Director of Marketing of JMH Consulting – a division of EducationDynamics, Johnna Weary, and Ian Barcarse from York University will discuss how to gain actionable insights for better managing your social media presence and maximizing the value of social media engagement.