Approach to Marketing
JMH Consulting believes in holistic marketing – piecemeal efforts rarely produce remarkable business results. For example, an awareness marketing campaign may yield thousands of visitors to your website, but if the website fails to adequately engage those visitors, they quickly move on and the opportunity to convert them to students is lost. The opposite is also true. An excellent website is only effective with a large number of visitors.
The JMH Marketing Funnel
Our Marketing Funnel provides a framework to create compelling customer experiences that lead from awareness to conversion. As a strategic partner, we identify weaknesses in your marketing funnel and implement tools and techniques (like improvements to your website, PPC, and SEO) to move prospective students through each stage. Furthermore, we create measurements to track success. These measurements provide a roadmap for continuous improvements. A partnership with JMH helps you craft sustainable marketing plans that deliver results – leveraging your strengths, your resources, and our knowledge to grow your enrollment.
Awareness
The Online Marketing Audit assesses your current state of marketing while also identifying opportunities for improvement.
Interest
Marketing continuing education programs requires a multi-stage process targeting efforts at each stage of the marketing funnel.
Engagement
Marketing continuing education programs requires a multi-stage process targeting efforts at each stage of the marketing funnel.
Conversion
Marketing continuing education programs requires a multi-stage process targeting efforts at each stage of the marketing funnel.
The goal of each phase is to attract as many prospective students as possible and to keep those students interacting with you as they move from one phase to the next. Education is an investment and that investment starts with building a relationship...the Marketing Funnel is a methodology to do just that!
