Engagement
The goal: To garner a desire to convert within your prospective student.
The desire to convert comes from an excitement for a program/class and a belief that this program meets a prospective student’s needs. Engagement is often created through informative or interactive elements on the website like articles, detailed course descriptions, student testimonials, or video clips.
Engagement is often measured by the number of times particular elements on your website are viewed or the time prospects spend viewing particular elements on the website. For example, watching an online webinar or downloading an article.
