Interest
The goal: To keep prospects on your website for as long as possible.
Approximately 45% of all visitors to continuing education websites leave before viewing even two pages. Consider that for a moment. Almost half the prospects on your site leave before even viewing a second page! Sometimes they leave because they don’t see what they are seeking. Sometimes they leave because the website’s navigation is confusion or because website looks unprofessional.
The Interest stage is often measured by bounce rate (the percent of website visitors that immediately leave), pages/visit, length of visit, or the number of non-bouncing visitors.
