Columbus State University

JMH Consulting worked with Columbus State University’s Continuing Education Department to perform a JMH Website Audit. This extensive project includes the following steps to help gain a comprehensive perspective of the website’s performance:

• Configuration of Google Analytics, including conversion tracking
• Accessibility, functionality, and usability testing
• A search engine ranking analysis
• A review of the website’s design, architecture, and page layout
• A review of several competitor websites
• Setup and management of a Google Adwords pay-per-click pilot

The audit resulted in a list of prioritized recommendations for CSU that corresponded to the four stages of online marketing: awareness, interest, engagement, and conversion.

“JMH Consulting helped us to determine the strengths and weaknesses of our web presence.  Not only do they have exceptional expertise, but they provided us with invaluable data and advice that we will incorporate over time.  They helped us gain that competitive edge that we want on the web and educated us on marketing opportunities that yield revenue and new customers .  In addition, JMH are professionals who are a pleasure to do business with.  I highly recommend them and we look forward to working with them again in the future!”

Susan Wirt

Director

Columbus State University