||Case Studies
Case Studies 2017-10-25T16:43:32+00:00

Case Studies

Below is a list of case studies showcasing some of our work with clients. Please contact us with any questions about the benefits of working with us.

University of California, Irvine Extension – Marketing Case Study

Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]

Western Michigan University – Marketing Case Study

The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]

Richmond University – Marketing Case Study

The Problem The University of Richmond’s landing pages were not mobile friendly and did not render correctly on smart phones and tablets. With significant increases in mobile users, this problem was costing Richmond potential [...]

James Madison University – Enrollment Case Study

The Background After successfully launching and managing three certificate programs for James Madison University, JMH won an enrollment management engagement at JMU for multiple credit certificate and degree programs. [...]

Wheelock College – Enrollment Case Study

The Background Wheelock College partnered with JMH Consulting in 2014 to increase enrollment in their niche Master of Science in Educational Studies with a focus on Elementary STEM. The program, which advances mathematical and [...]

University of New Haven’s Investigations – Enrollment Case Study

The Background After two successful enrollment management engagements at the University of New Haven, UNH approached JMH about helping to expand a new online program – a master’s degree in Investigations. [...]

York University – Marketing Case Study

The Background When JMH began working with York University, our firm was one of two firms the university employed. The other vendor was a marketing firm that did not specialize in higher education. York [...]

Kennesaw State University – Marketing Case Study

The Background Kennesaw State University approached JMH Consulting about marketing healthcare certificate programs. The Approach To maximize the budget, JMH bundled the programs, for which there existed a [...]

Marketing Case Study – Purdue University

The Background Purdue University offers top-ranked online engineering master’s degrees. JMH partnered with Purdue to market a handful of these degrees including, one of their most popular, the Interdisciplinary Master of Science in Engineering. [...]

Program Case Study – University of Houston

University of Houston The University of Houston Continuing Studies department and JMH collaborated to develop and launch a Six Sigma certificate. Within two years, UHCS was offering 5 cohorts annually – 4 Green Belts and 2 Black Belts. This program ads more than $300,000 to the Continuing Studies’ budget each year!