Below is a list of case studies showcasing some of our work with clients. Please contact us with any questions about the benefits of working with us.
The Background After two previously successful enrollment management engagements, the University of New Haven approached JMH about providing marketing, recruiting, and retention services for a new online program – a Master of Science in Investigations. University [...]
The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]
The Background Purdue University offers top-ranked online engineering master’s degrees. JMH partnered with Purdue to market a handful of these degrees including, one of their most popular, the Interdisciplinary Master of Science in Engineering. [...]
Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]
James Madison University JMU’s Outreach & Engagement partnered with JMH in 2012 to launch Paralegal and Six Sigma Certificates. By 2013, the two programs generated $175,000 additional gross revenue for JMU’s department. The programs now represent the most successful non-credit programs offered by JMU.