||Case Studies
Case Studies 2017-12-04T17:28:33+00:00

Case Studies

Below is a list of case studies showcasing some of our work with clients. Please contact us with any questions about the benefits of working with us.

University of New Haven’s Investigations – Enrollment Management Case Study

The Background After two previously successful enrollment management engagements, the University of New Haven approached JMH about providing marketing, recruiting, and retention services for a new online program – a Master of Science in Investigations. University [...]

Western Michigan University – Marketing Case Study

The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]

Richmond University – Marketing Case Study

The Problem The University of Richmond’s landing pages were not mobile friendly and did not render correctly on smart phones and tablets. With significant increases in mobile users, this problem was costing Richmond potential [...]

James Madison University – Enrollment Case Study

The Background After successfully launching and managing three certificate programs for James Madison University, JMH won an enrollment management engagement at JMU for multiple credit certificate and degree programs. [...]

Wheelock College – Enrollment Case Study

The Background Wheelock College partnered with JMH Consulting in 2014 to increase enrollment in their niche Master of Science in Educational Studies with a focus on Elementary STEM. The program, which advances mathematical and [...]

Kennesaw State University – Marketing Case Study

The Background Kennesaw State University approached JMH Consulting about marketing healthcare certificate programs. The Approach To maximize the budget, JMH bundled the programs, for which there existed a [...]

Marketing Case Study – Purdue University

The Background Purdue University offers top-ranked online engineering master’s degrees. JMH partnered with Purdue to market a handful of these degrees including, one of their most popular, the Interdisciplinary Master of Science in Engineering. [...]

Enrollment Case Study – University of New Haven

UNH experienced growth from 6 enrollments to 30 enrollments for Emergency Management — more than a 400% increase — and from 19 enrollments to 43 for Criminal justice — more than a 100% increase.

University of California, Irvine Extension – Marketing Case Study

Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]

Program Case Study – James Madison University

James Madison University JMU’s Outreach & Engagement partnered with JMH in 2012 to launch Paralegal and Six Sigma Certificates. By 2013, the two programs generated $175,000 additional gross revenue for JMU’s department. The programs now represent the most successful non-credit programs offered by JMU.