Over the past few years, social media has become one of the best higher ed recruitment tools for student engagement. Prospects and current students alike often rely on online correspondence for program updates, quick informational [...]
By Jennifer John Academic Advisors play an integral role in the academic success of students in both undergraduate and graduate degree programs. They can coach and monitor the progress of their advisees through the major [...]
University of Houston The University of Houston Continuing Studies department and JMH collaborated to develop and launch a Six Sigma certificate. Within two years, UHCS was offering 5 cohorts annually – 4 Green Belts and 2 Black Belts. This program ads more than $300,000 to the Continuing Studies’ budget each year!
UNH experienced growth from 6 enrollments to 30 enrollments for Emergency Management — more than a 400% increase — and from 19 enrollments to 43 for Criminal justice — more than a 100% increase.
Journalists have the Associated Press Stylebook. English professors have the Modern Language Association (MLA) Format. Even Buzzfeed staff members have millennial jargon. When it comes to content — digital or print — how you say things is arguably just as important as what you say.
Guy Felder is Chief Strategist at Story+Structure, a company that brings human centered design to marketing and higher education departments. We spoke with him about the challenges of departmental versus institutional branding.
Getting in Touch With Your Inner Student: Effective Strategies for Student Recruitment and Enrollment
It may seem a bit obvious to think that student-centric recruitment is the first part of the larger enrollment practice — but is it?
The People We Meet Online: Types of leads your digital marketing may generate & how to engage with them
As higher education marketers and enrollment advisors, you likely spend a lot of time, energy and resources on increasing the quality and quantity of leads for your programs. However, not all leads are created equal.
Studies have shown that online learning is growing at an exponential rate, as adult learners are increasingly entering the virtual classroom to continue their education. However, there are five trends in 2017 that you may find as a surprise.
University recruiting has become relationship recruiting where students and universities build a foundation of trust and mutual goals, and the recruiter or admissions advisor is the facilitator of this relationship. At JMH, we are passionate about helping individuals attain their educational goals.