Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.
The University of California, Irvine’s Division of Continuing Education began using video to enhance their online marketing, in a concerted way, two years ago. Tim shared with us the things that surprised him, challenges, and lessons learned from the process of leveraging video to enhance their marketing efforts.
Partnering is not always a quick fix — but it can be a strategic solution. The climate is changing in higher education such that more schools are looking to outside partners to add skills, invest [...]
Recruiting the right students is becoming more competitive and more complex. Are you using your tools well? Are you taking more than one approach? In this article we explore the benefits of strategically combining email with phone calls to get a higher conversion rate.
Jim Fong is watching tectonic shifts in higher education happen. He shares this is being driven by the way in which we use technology as well as the new audience we must better serve – millennials. Jim shared with us what trends he is watching, threats we are facing, and ways in which higher education can be more strategic with limited resources.
Tips, trends, and threats higher educators should look out for. Q & A session with Alice Warren, the Vice Provost of Continuing Education and UPCEA's 2016-2017 President.
How to eliminate common problems higher educators face and get your "bus" moving in the right direction.
Effective recruitment is the key to higher enrollments. You may work at one of the many universities that are beginning to be more thoughtful and strategic about your recruitment strategies. That said, sometimes basic principles are missing. Learn the top 5 things we have seen universities do that may undermine your recruitment efforts.
UPDATE 2/23/16 - Since we announced this webinar, Google has confirmed news that will be a game-changer for paid search. With that in mind, the webinar is now titled “4 Huge Developments in Online Marketing for Higher [...]
There’s no magic bullet for marketing anymore. When JMH designs marketing strategies for schools, we never depend on any one platform. Instead, we design an “ecosystem” combining (usually) 3-6 marketing platforms with landing pages, microsites, [...]