JMH is seeking a graphic design intern to work with our marketing team. This intern would help design ads and collateral for our university partners. There also may be eventual opportunities to learn to build [...]
“Simplicity is the ultimate sophistication” was a statement from Apple’s first marketing brochure. This is true not only for products, but also services. The K.I.S.S. principle – Keep It Simple Stupid – succinctly captures this. [...]
The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided. Unfortunately, the KISS principle is more difficult to apply to a university application process. That’s why marketers must work hand-in-hand with the recruitment team to create a simple and straightforward path for a complex and sometimes scary process for a prospective student.
Determining if a student is right for your program is similar to being on a blind date. When you first initiate contact, a lot of times the only information you may have on the potential student is simply their name and general contact information. So, how do you determine if this is going to be the beginning of a beautiful relationship, or if this is just a one night stand? At JMH, we utilize 5 questions that allow us to determine if the student’s desires meet that of our own (or our university partner’s) and to determine if our relationship is ready for the next level.
The world of digital marketing is constantly changing. New advancements, updates, and platforms are always emerging. For the casual observer, it may be hard to keep track of everything, but we’ve created a list of the top digital marketing trends you should pay close attention to in 2015.
New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line. This session will introduce you to a process for identifying and selecting new programs. Take into account not only market research, but also the strengths of your university and the capability of your department.
In this webinar, we’ll take a look at how to build email communication plans that create a relationship with prospective students and position your university as a guide in your prospective student’s decision process. Click here to register: http://bit.ly/1wf4NfM
Online Marketing Consultant JMH Consulting, a premier higher education consulting firm, is seeking an internet marketing expert to plan and execute marketing for its clients, including several leading private and public universities. JMH has a [...]
This webinar discusses five considerations that impact a higher education landing page strategy
If you work at a university, you know the increasing importance of robust program enrollments. But, is it easy for prospective students to let you know they are interested? Do you make it easy for students to talk with you and/or ask questions? The resounding answer for many universities is “NO!” Here are some things to help.