|Nancy Kim

About Nancy Kim

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So far Nancy Kim has created 15 blog entries.

University of California, Irvine Extension – Marketing Case Study

Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]

By | 2017-10-22T22:40:29+00:00 October 13th, 2017|Case Studies, Marketing|

Western Michigan University – Marketing Case Study

The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]

By | 2017-10-22T23:01:05+00:00 October 13th, 2017|Case Studies, Marketing|

James Madison University – Enrollment Case Study

The Background After successfully launching and managing three certificate programs for James Madison University, JMH won an enrollment management engagement at JMU for multiple credit certificate and degree programs. [...]

By | 2017-10-23T01:21:36+00:00 October 13th, 2017|Case Studies, Programs|