|Nancy Kim

About Nancy Kim

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So far Nancy Kim has created 28 blog entries.

University of New Haven’s Investigations – Enrollment Management Case Study

The Background After two previously successful enrollment management engagements, the University of New Haven approached JMH about providing marketing, recruiting, and retention services for a new online program – a Master of Science in Investigations. University [...]

By | 2017-12-28T17:22:34+00:00 November 12th, 2017|Case Studies, Programs|

Western Michigan University – Marketing Case Study

The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]

By | 2017-10-22T23:01:05+00:00 October 13th, 2017|Case Studies, Marketing|