Continuing Education Website Benchmarking Initiative

Join the Website Benchmarking Initiative

Have questions? Read the FAQs >

JMH proudly announces that the Association for Continuing Higher Education has joined the website benchmarking initiative. ACHE members now enjoy special pricing on Tier 2 reports and free Tier 1 reports in return for sharing data. Contact jensign@jmhconsulting.com for details.

Association for Continuing Higher Education

JMH Consulting is conducting a ground-breaking website benchmarking initiative for the continuing education industry—and you’re invited to participate! The Website Benchmarking Initiative will serve as a barometer of healthy websites for our industry and result in regular reports on the evolving best practices for continuing education sites.

How to Get Involved

You can participate in the Website Benchmarking Initiative in one of three ways:

  • Contribute your website data and receive monthly Insights Reports.
  • Become part of Tier 1 and receive quarterly State of the Industry Reports.
  • Become part of Tier 2 and receive quarterly Individualized Benchmarking Reports.
Join the InitiativeTier 1 Join the InitiativeTier 2
State of the Industry Report 
$200/year
Individualized Benchmarking Report
$1,300/year

At this tier, you will receive:

  • Monthly Insights Report (see below)
  • Quarterly State of the Industry Report

Note: The annual fee is waived for schools contributing data toward this research.

At this tier, you will receive:

  • Monthly Insights Reports (see below)
  • Quarterly State of the Industry Report
  • Quarterly Individualized Report comparing your department to industry benchmarks, other comparable units, and your own year-over-year performance
Benchmark Sample Report
Download a Sample Report
Benchmark Sample Report
Download a Sample Report

Why Participate?

Our quarterly State of the Industry Reports provide critical benchmarking data to measure your website’s effectiveness and make key data-driven decisions. Questions the research will address include:

  • What is the normal range of activity that a continuing education website experiences?
  • How does the seasonal nature of our industry affect website traffic?
  • How do most visitors find continuing education websites?
  • How are mobile devices and social networks changing the nature of websites?
  • and much, much more!

Free Insights Reports

In addition to the quarterly State of the Industry Benchmarking Reports, JMH Consulting will continue to provide our monthly free Insights Reports—a series of intriguing, industry-specific data points for webmasters, marketers and decision-makers in continuing education to ponder and discuss.

As you'll see from the recent findings below, when you share your website data, we'll never publish the name of your school or any other school. However, when you get hooked on this ground-breaking research (and we know you will), we'd be happy to talk with you about how your website data compares to industry benchmarks. Join the initiative today!

Check out our recent findings