Conversion allocation is a growing interest area in online (and offline) marketing. The core question in conversion allocation is this: “How to you assign credit for a conversion to all the different marketing channels and efforts within each...
JMH Blog
We’ve been doing a great deal of research lately around conversion rates for continuing education sites. I’ve realized that the online checkout process is often one of the juiciest low-hanging fruits for continuing education programs,...
Ion interactive recently delivered a terrific webinar about landing page optimization. For those that aren’t familiar with the term, landing page optimization is the process of designing (or redesigning) specific pages on your website that are...
A colleague recently asked for my input on compensating instructors/SMEs for helping to develop asynchronous online content or transitioning traditional content into an online format. Since this area is still somewhat new, there aren’t a lot of...
Almost every time I deliver a presentation on pay-per-click marketing, a question about click fraud comes up. Many advertisers are justifiably concerned about wasting marketing dollars on fraudulent clicks that originate primarily from...
I recently finished reading What Would Google Do by Jeff Jarvis and found it one of the most approachable and valuable business books that I’ve read in years. He spends the first half of the book describing the social trends and business...
If you haven’t been keeping up with the increasing amount of free educational content online, this article from Yahoo! is a good starting point:...
IBM has developed a new visualization tool for data sets called Many Eyes. They claim that its “goal is to ‘democratize’ visualization and to enable a new social kind of data analysis.” The product is still in beta, but the results look...
I read an article this week about the importance of setting the right goals for search engine optimization. I couldn’t agree more.
Several years ago, the goal of most search optimization projects was to rank higher for specific terms...
P.J. Fusco’s most recent article on ClickZ mentions the keyword density analyzer at http://www.ranks.nl/tools/spider.html If you are concerned...
