Marketing automation tools improve performance at each stage of the marketing funnel, align marketing efforts with university recruiting and student services, and increase effectiveness and efficiency. Gain an understanding of marketing automation best practices [...]
Expert marketers understand that social media drives value for higher education institutions. Unfortunately, many continuing education units have limited resources to dedicate to social media management – if any at all. If this describes [...]
Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.
Partnering is not always a quick fix — but it can be a strategic solution. The climate is changing in higher education such that more schools are looking to outside partners to add skills, invest [...]
Jim Fong is watching tectonic shifts in higher education happen. He shares this is being driven by the way in which we use technology as well as the new audience we must better serve – millennials. Jim shared with us what trends he is watching, threats we are facing, and ways in which higher education can be more strategic with limited resources.
Tips, trends, and threats higher educators should look out for. Q & A session with Alice Warren, the Vice Provost of Continuing Education and UPCEA's 2016-2017 President.
How to eliminate common problems higher educators face and get your "bus" moving in the right direction.
Join us to learn how to improve your own retention efforts and help more of your students earn their degree.
UPDATE 2/23/16 - Since we announced this webinar, Google has confirmed news that will be a game-changer for paid search. With that in mind, the webinar is now titled “4 Huge Developments in Online Marketing for Higher [...]
Facebook recently released yet another update to its digital marketing platform. The most recent addition, called Detailed Targeting, allows marketers to combine AND, OR, and EXCLUSION targeting to either narrow in on a very specific [...]