There’s no magic bullet for marketing anymore. When JMH designs marketing strategies for schools, we never depend on any one platform. Instead, we design an “ecosystem” combining (usually) 3-6 marketing platforms with landing pages, microsites, [...]
JMH is seeking a graphic design intern to work with our marketing team. This intern would help design ads and collateral for our university partners. There also may be eventual opportunities to learn to build [...]
“Simplicity is the ultimate sophistication” was a statement from Apple’s first marketing brochure. This is true not only for products, but also services. The K.I.S.S. principle – Keep It Simple Stupid – succinctly captures this. [...]
The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided. Unfortunately, the KISS principle is more difficult to apply to a university application process. That’s why marketers must work hand-in-hand with the recruitment team to create a simple and straightforward path for a complex and sometimes scary process for a prospective student.
New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line. This session will introduce you to a process for identifying and selecting new programs. Take into account not only market research, but also the strengths of your university and the capability of your department.
In this webinar, we’ll take a look at how to build email communication plans that create a relationship with prospective students and position your university as a guide in your prospective student’s decision process. Click here to register: http://bit.ly/1wf4NfM
Online Marketing Consultant JMH Consulting, a premier higher education consulting firm, is seeking an internet marketing expert to plan and execute marketing for its clients, including several leading private and public universities. JMH has a [...]
This webinar discusses five considerations that impact a higher education landing page strategy
A department’s website is central to its marketing and recruitment efforts. Read the 5 "must haves" for creating a website that works!
Learn what Candy Land and Student Recruitment have in common. It's more than you think!