In January 2018, Facebook’s CEO Mark Zuckerberg announced new changes to the social platform’s newsfeed algorithm — in efforts to deliver more meaningful content to its users. Zuckerberg states that the algorithm is being modified [...]
More and more, summer classes have become a great way to accelerate your college education or catch up from being behind. The summer terms often allow students to take scarcely offered and/or high-demand classes that [...]
Jennifer John The value of well-designed marketing efforts to obtain qualified prospective student leads goes without saying. At JMH Consulting, we continually monitor the marketing channels that produce the highest conversions at the best costs [...]
Susie Harvey College costs are rising each year, so it’s no surprise that getting students to commit to (enroll in) programs may be a bit difficult. But what about ensuring that students complete those programs? [...]
Angela Honaker In order to effectively follow up with prospective students, it is vital to have a customer relationship system in place. This could be as simple as an Excel document to capture basic information, [...]
Kila Posey Advances in technology over the past decade have propelled colleges and universities into the realm of online education — creating a crowded market for students considering an online degree. In fact, the [...]
Over the past few years, social media has become one of the best higher ed recruitment tools for student engagement. Prospects and current students alike often rely on online correspondence for program updates, quick informational [...]
By Jennifer John Academic Advisors play an integral role in the academic success of students in both undergraduate and graduate degree programs. They can coach and monitor the progress of their advisees through the major [...]
Journalists have the Associated Press Stylebook. English professors have the Modern Language Association (MLA) Format. Even Buzzfeed staff members have millennial jargon. When it comes to content — digital or print — how you say things is arguably just as important as what you say.
Guy Felder is Chief Strategist at Story+Structure, a company that brings human centered design to marketing and higher education departments. We spoke with him about the challenges of departmental versus institutional branding.