|Case Studies

University of New Haven’s Investigations – Enrollment Management Case Study

The Background After two previously successful enrollment management engagements, the University of New Haven approached JMH about providing marketing, recruiting, and retention services for a new online program – a Master of Science in Investigations. University [...]

By | 2017-12-28T17:22:34+00:00 November 12th, 2017|Case Studies, Programs|

Western Michigan University – Marketing Case Study

The Problem Western Michigan University’s SPADA paid search campaign on Google AdWords was not performing strongly. Average cost per click was high, and the campaigns were driving traffic to a general department page, resulting [...]

By | 2017-10-22T23:01:05+00:00 October 13th, 2017|Case Studies, Marketing|

James Madison University – Enrollment Case Study

The Background After successfully launching and managing three certificate programs for James Madison University, JMH won an enrollment management engagement at JMU for multiple credit certificate and degree programs. [...]

By | 2017-12-28T17:40:23+00:00 October 13th, 2017|Case Studies, Programs|

Marketing Case Study – Purdue University

The Background Purdue University offers top-ranked online engineering master’s degrees. JMH partnered with Purdue to market a handful of these degrees including, one of their most popular, the Interdisciplinary Master of Science in Engineering. [...]

By | 2017-10-23T01:46:47+00:00 September 15th, 2017|Case Studies, Marketing|

University of California, Irvine Extension – Marketing Case Study

Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]

By | 2017-12-04T17:26:40+00:00 January 13th, 2017|Case Studies, Marketing|