The Problem The University of Richmond’s landing pages were not mobile friendly and did not render correctly on smart phones and tablets. With significant increases in mobile users, this problem was costing Richmond potential [...]
The Background Kennesaw State University approached JMH Consulting about marketing healthcare certificate programs. The Approach To maximize the budget, JMH bundled the programs, for which there existed a [...]
The Background Purdue University offers top-ranked online engineering master’s degrees. JMH partnered with Purdue to market a handful of these degrees including, one of their most popular, the Interdisciplinary Master of Science in Engineering. [...]
Continuing education departments, that offer non-credit certificates, are in competition with not only other universities, but with YouTube, private online providers, and other time and family obligations.
Paid Search Launch, Management and Optimization JMH Consulting began a 6-month initiative with UC Irvine Extension to optimize a set of paid search campaigns in Google Adwords for 10 target programs. Two primary goals [...]
The Background When JMH began working with York University, our firm was one of two firms the university employed. The other vendor was a marketing firm that did not specialize in higher education. York [...]
Click fraud doesn't happen often, but when it does it can hurt your conversions. Learn more about it!
McMaster University In 2010, McMaster engaged JMH Consulting to undertake an aggressive series of improvements to their online presence. In 2011, McMaster University experienced record-setting website visits, enrollments, and revenue.
Learn what Candy Land and Student Recruitment have in common. It's more than you think!
Most higher education landing pages have one job – to capture qualified prospective student information. Ensure your page does just that!