In this whitepaper, we outline best practices to strengthen the brand, enrollment and bottom lines of our university partners.
University of Houston The University of Houston Continuing Studies department and JMH collaborated to develop and launch a Six Sigma certificate. Within two years, UHCS was offering 5 cohorts annually – 4 Green Belts and 2 Black Belts. This program ads more than $300,000 to the Continuing Studies’ budget each year!
I am a hardcore fan of traditional classroom style teaching. I’m also a realist and expectations have led me to transition many programs to the virtual classroom.
Return on Investment (ROI) is a powerful concept in any business or non-profit organization. Knowing the ROI of marketing efforts, process improvement, or project initiation facilitates your ability to improve your organization. However, truly understanding [...]
The article “Computing True Return on Investment Using Customer Lifetime Value in the Continuing Education Industry: A First Glance”, discusses the relationship between return on investment (ROI) in marketing and the customer lifetime value (CLV). [...]
A critical component in building the enrollments for a certificate or degree program is the information session that potential enrollees attend. The purpose of these information sessions is twofold: First, it facilitates the research a [...]
In these difficult economic times, while continuing education units are trying to cut costs and optimize revenues, we cannot ignore one of the largest marketing expenses: your catalog. Deciding to cut catalog-mailing altogether could save [...]
Most continuing education departments have a firm grasp of our industry’s fundamental metrics: revenue, net revenue, enrollments, evaluation scores, and a few others. However, measurement beyond this is generally beyond the capability of continuing education [...]