Journalists have the Associated Press Stylebook. English professors have the Modern Language Association (MLA) Format. Even Buzzfeed staff members have millennial jargon. When it comes to content — digital or print — how you say things is arguably just as important as what you say.
Guy Felder is Chief Strategist at Story+Structure, a company that brings human centered design to marketing and higher education departments. We spoke with him about the challenges of departmental versus institutional branding.
Getting in Touch With Your Inner Student: Effective Strategies for Student Recruitment and Enrollment
It may seem a bit obvious to think that student-centric recruitment is the first part of the larger enrollment practice — but is it?
Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.
The People We Meet Online: Types of leads your digital marketing may generate & how to engage with them
As higher education marketers and enrollment advisors, you likely spend a lot of time, energy and resources on increasing the quality and quantity of leads for your programs. However, not all leads are created equal.
Studies have shown that online learning is growing at an exponential rate, as adult learners are increasingly entering the virtual classroom to continue their education. However, there are five trends in 2017 that you may find as a surprise.
University recruiting has become relationship recruiting where students and universities build a foundation of trust and mutual goals, and the recruiter or admissions advisor is the facilitator of this relationship. At JMH, we are passionate about helping individuals attain their educational goals.
The University of California, Irvine’s Division of Continuing Education began using video to enhance their online marketing, in a concerted way, two years ago. Tim shared with us the things that surprised him, challenges, and lessons learned from the process of leveraging video to enhance their marketing efforts.
Continuing education departments, that offer non-credit certificates, are in competition with not only other universities, but with YouTube, private online providers, and other time and family obligations.
Partnering is not always a quick fix — but it can be a strategic solution. The climate is changing in higher education such that more schools are looking to outside partners to add skills, invest [...]