If you’re like me, you’ve received hundreds of emails in the last month explaining newly-updated privacy polices from any and all companies with whom you’ve ever interacted. As you may know, this sudden onslaught of [...]
Danielle N. Coley Technology has completely transformed the way prospects discover and engage with universities. From the availability of online courses, to the reliability of pertinent program information, college campuses are expected to provide students [...]
In January 2018, Facebook’s CEO Mark Zuckerberg announced new changes to the social platform’s newsfeed algorithm — in efforts to deliver more meaningful content to its users. Zuckerberg states that the algorithm is being modified [...]
More and more, summer classes have become a great way to accelerate your college education or catch up from being behind. The summer terms often allow students to take scarcely offered and/or high-demand classes that [...]
Jennifer John The value of well-designed marketing efforts to obtain qualified prospective student leads goes without saying. At JMH Consulting, we continually monitor the marketing channels that produce the highest conversions at the best costs [...]
Over the past few years, social media has become one of the best higher ed recruitment tools for student engagement. Prospects and current students alike often rely on online correspondence for program updates, quick informational [...]
Journalists have the Associated Press Stylebook. English professors have the Modern Language Association (MLA) Format. Even Buzzfeed staff members have millennial jargon. When it comes to content — digital or print — how you say things is arguably just as important as what you say.
Guy Felder is Chief Strategist at Story+Structure, a company that brings human centered design to marketing and higher education departments. We spoke with him about the challenges of departmental versus institutional branding.
Getting in Touch With Your Inner Student: Effective Strategies for Student Recruitment and Enrollment
It may seem a bit obvious to think that student-centric recruitment is the first part of the larger enrollment practice — but is it?
Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.