Content is still king in search optimization

Here is a good article about the value/necessity of having good content on your website to perform well on search engines. It does a good job of explaining why search engine rankings aren’t magical and are actually the result of a lot of hard work and lots of good keyword-rich content. With all the hype around like link building, keyword stuffing, and paid online marketing, the quality and quantity of content for a website is often overlooked from a search optimization perspective:

http://searchenginewatch.com/showPage.html?page=3630658

Last night, we launched redesigned websites for two certificate programs at Emory University. Each of these sites contain approximately 50-75% more keyword rich content than the sites they replaced. Over the next few weeks, we’ll be tracking the search engine performance of each site. I anticipate that the additional content will have a dramatic positive effect on ranking, visitors, and ultimately registrations and revenue.