Conversion rate optimization for continuing education websites

We’ve been doing a great deal of research lately around conversion rates for continuing education sites. I’ve realized that the online checkout process is often one of the juiciest low-hanging fruits for continuing education programs, especially considering its important role in revenue generation and the relative lack of attention it has historically received. We’ve looked at common continuing education registration systems such as Continuity, Peopleware, Events Pro, Aceware, Lumens, and more. For the most part, such products focus on the mechanics of allowing visitors to complete the registration process instead of creating an optimal experience to encourage registration. In other words, the registration checkout process is often functional, but rarely simple and intuitive. We’re embarking on a project to improve the checkout process for one client’s site and discussing similar projects with two others. We’d love to hear what you think about your checkout process and the possible improvement oppotunities you see. P.S. Here’s a nice article on the topic: http://searchengineland.com/4-steps-to-setting-better-conversion-optimiz...