Google Analytics Review Checklist - Web Admins

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This form is to be completed by web or marketing administrators. Most of these questions require administrator access to a Google Analytics account. Note that JMH Consulting will still need read-only access to complete the rest of the Google Analytics Review and to include data in our Website Benchmarking Initiative.

Institution's complete name.

Name of the person preparing this Google Analytics review

Date of the review. (Probably today's date.)

Installation and Configuration
Main Website Profile Information

The name of the default file. This depends on the technology used to generate your site's html. Common answers are index.html, index.php, default.asp, etc.

If you are confused by any portion of the review, please detail in the space provided below.