Great webinar on landing page optimization

Ion interactive recently delivered a terrific webinar about landing page optimization. For those that aren’t familiar with the term, landing page optimization is the process of designing (or redesigning) specific pages on your website that are used as entrance points for online marketing. For example, when someone clicks a pay-per-click ad, they are directed to some page on your site. Professional marketers often create specific pages for this purpose so they can better control what action users take after arriving at the site. The process of creating and testing such pages is called landing page optimization.

Here’s a link to Ion interactive’s website: http://www.ioninteractive.com