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Emory University's Corporate Learning Website Improvement Project

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Baseline: 
  • Time on Site: 1:02
  • Pages per visit: 2.17
  • Organic traffic: 1,286
Goals: 
  • Increase website “stickiness” as measured by 1) Time on site and 2) Pages per visit
  • Increase visits from search engines (i.e. improve search engine optimization)
Guiding Principles: 
  • The design should mirror the template used on Emory University’s homepage
  • The website should have several calls to action and include several methods for contacting the Corporate Learning team
  • Create more ways for visitors to engage with the website
Results: 
  • Time on Site: 2:36 (a 153% improvement)
  • Pages per visit: 2.56  (an 18% improvement)
  • Organic traffic: 1,395 (an 8.5% improvement)