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Marketing 2017-11-17T18:51:41+00:00

JMH partners with universities and colleges to raise awareness and drive prospective students to their intended degree and certificate programs. We provide marketing solutions through fee-for-service engagements and as a core part of our enrollment management partnerships. Our innovative approach and expertise with non-traditional students differentiates your program and results in a uniquely customized marketing strategy across a variety of platforms such as Google, Bing, Facebook, LinkedIn, Twitter, and more.

Our services provide both immediate solutions and strategies that generate tremendous long-term value. Not to mention, all the marketing assets we create are yours to keep forever — no catch.

We have worked with dozens of well-known higher education institutions from across the United States and Canada, providing marketing for more than 100 different undergraduate, graduate, and certificate programs.

Strategy

We partner with universities to drive leads and raise awareness, which strengthens enrollment for degree and certificate programs. Our approach is unique. As a consulting firm, we start with your goals and build a customized multi-platform online marketing strategy to meet those goals.

Digital Marketing

Create an online ecosystem that generates inquiries and engages prospective students. This customized, online marketing strategy may employ search engine marketing, social media marketing, retargeting,  video, or other digital platforms. The campaigns are highly targeted, so you attract the right students for your program at the right cost for your budget.

Landing Pages

While paid search and paid social marketing bring visitors to your website, landing pages create a better user experience. Custom landing pages reassure prospective students they are on the right page and make it more likely they will ACT! Bottom line – effective landing pages ensure you acquire quality leads from your ads.

Marketing Assessments

Does your marketing work? Is it effectively generating quality leads for your programs? Could you increase your ROI with a few simple changes? Our marketing assessments help answer those questions. Each assessment generates detailed, implementable recommendations to improve your marketing or online presence. Our marketing assessments include:

  • 35-Point Website Review
  • 30-Point Landing Page Review
  • Paid Online Marketing Review
  • Google Analytics Performance Review
  • Search Engine Optimization Review

Learn more about our available assessments >>

Comprehensive Website Audit

Your website is the lifeblood of attracting students to your programs. Prospective students must be able to find your site, locate information they need, and apply or enroll. Our extensive website audit results in an extensive set of recommendations that help you uncover opportunities to improve your online presence in several areas:

  • Accessibility
  • Navigation
  • Usability
  • Functionality
  • Search Engine Optimization

Learn more about our audit and the focus areas >> 

What Our Clients Are Saying

“JMH did an excellent job of quickly understanding our audience, interpreting our targeting needs, and designing an effective Adwords strategy for us.”

Geoffrey Chisholm, Director of Marketing, Brown University

“We tested JMH against another vender and the results were amazing. The ROI on the JMH campaigns was astronomically higher than the other online marketing firm, so we’ve chosen JMH as our sole provider in this area.”

Christine Brooks-Cappadocia, Director of Marketing & Enrolment Management, York University

“UCI Extension has worked with JMH since 2011, and we are consistently impressed by their consultative approach to our marketing efforts and their forward-thinking. JMH offers creative, timely and results-driven strategies that ensure our marketing efforts are on par with industry trends while making a positive impact on our business. Since we started working with JMH, our CPC efforts have dramatically improved, resulting in increased lead generation, and ultimately more enrollments within our certificate programs. We view our relationship with JMH as a partnership, and their knowledgeable team has essentially become an extension of our own.”

Tim Keef, Director of Marketing and Communications, University of California, Irvine

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