Comprehensive Website Audit
Your website is the lifeblood of attracting students to your programs. Prospective students must be able to find your site, locate information they need, and apply or enroll. Our extensive website audit will help you discover opportunities to improve your online presence.
Our detailed audit assesses the current state of your website and identifies opportunities for improvement. Using advanced techniques and tools, such as heatmaps, recorded visitor sessions, and benchmark data, we analyze your website (and your competitors’) to provide prioritized recommendations. Our approach targets four core areas affecting your online presence.
Accessibility. Section 508 of the Americans with Disabilities Act (and comparable laws in Canada) require most higher education websites to follow detailed accessibility requirements. In addition, the increasing variety of mobile and tablet users has made it ever more important that your site is easy to access and use by many types of users on many devices.
Navigation. The information architecture and navigation bars in a website are critical to help visitors find the information they seek quickly and easily.
Usability. The ability to quickly and easily complete common tasks is imperative in a customer-focused website. Usability incorporates aspects of information architecture, simplicity, clear writing, and layout.
Functionality. From integrated search tools to inquiry forms to online enrollment and application systems, higher education websites are using increasingly complex technologies. Ensuring these work accurately and easily, is imperative to generating leads and adding new students.