Landing Page Optimization

Landing pages serve as the bridge between your paid online advertising and a student registration. Landing pages are webpages that display after a prospective student clicks on a pay-per-click (PPC) ad or on an organic search result. The purpose of a landing page is to speak directly to the student’s needs and goals. The page is customized to the content of the PPC ad or the organic search term. In the marketing funnel, a landing page can help transition an interested prospect into an engaged one.

JMH Consulting can help you build and optimize your landing pages. JMH uses a data driven approach to landing pages that includes baselining, testing different variation and elements, and working hand and hand with you to implement improvements. This small step in your marketing plan can make a big impact on your registrations. Call us now at 404-312-3999 or email us at info@jmhconsulting.com to find out more.