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Marketing Management

Focus your internal resources on traditional marketing channels while we develop your online presence.

Online marketing is a complex endeavor requiring strategy, technology, and experience. It also changes quickly. An approach that works today may be outdated in 12 months. Our consultants spend hundreds of hours each year learning and practicing new skills so that we stay on the leading edge of online marketing and can share that expertise with our client schools. We're proud to have won more than 10 industry marketing awards for clients during the last three years. 

As partners, we collaborate with your administrative staff and in-house marketers. And sharing our knowledge is a fundamental value of our firm, so your staff will learn new skills as we work together. 

  • We can manage one marketing channel (e.g. paid search or email marketing) to a holistic online marketing strategy that includes search engine optimization, email marketing, conversion optimization, and more.
  • We can manage marketing for one topic area, a collection of programs, or your entire department.
  • We can market courses, certificates, or degree programs.

We provide the following services as part of marketing management:

  • Assessment, planning, and strategy
  • Coordination with other ongoing marketing efforts
  • Design, creation, and implementation of online marketing initiatives
  • Data-driven optimization throughout the engagement
  • Results-oriented strategies to maximize leads, applicants, and enrollments

A partnership with JMH Consulting will help you craft a marketing strategy that delivers results, leveraging your strengths and our knowledge to grow your community of learners. In addition, we become true partners in your program's success by tying our compensation (when possible) to results. This helps ensure that every engagement with our firm will pay for itself!

To learn more about our Marketing Management service, contact us.

JMH provides a range of specific online marketing services detailed on our Marketing Services page.