Online Marketing Audits
Marketing is the lifeblood of your programs. You need to ensure that students can find your website, find the information they need, and, most importantly, easily register for classes. JMH Consulting can help you transform your website into a powerful marketing tool with our Online Marketing Audit.
The Online Marketing Audit assesses the current state of your online marketing and identifies opportunities for improvement. We work with your team to gather critical measurements, analyze traffic, and find opportunities to improve your online conversion rate. This project can assess a specific program area within your department or encompass the whole department.
The JMH Online Marketing Audit includes the following phases and processes:
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Phase I: Metrics and Baselining
- Identify marketing measurements
- Establish baseline measurements
- Create customized Google Analytics dashboards
- Phase II: Pay-per-click Pilot or Optimization
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Phase III: Website Audit, assessing the effectiveness of your website in the following areas:
- The usability and functionality of your website
- The design and page layout of your website
- The search engine rankings of your website
- Phase IV: Strategic Online Marketing Roadmap
The result of the Online Marketing Audit is a series of prioritized recommendations to help you clearly understand what changes and improvements will have a big impact on your website's effectiveness.
