Pay-Per-Click Marketing

Pay-per-click marketing (PPC) is a PPC is targetted. Your ads appear after someone searches using terms related to your courses or programs PPC is immediate. PPC campaigns can be created and launched within days. New ads and terms can be added within hours.

PPC is effective. Between 20% and 30% of all search engine clicks occur on PPC ads. Your college or university name further improves the chance that a searcher will click on your ad. PPC is affordable. PPC advertising can be tracked with a high degree of accuracy, allowing our experts to optimize your campaigns to produce a very high return-on-investment.

Our PPC Services

We offer two types of PPC marketing: 

PPC Setup

Creating new PPC accounts, Campaigns, and AdGroups can be intimidating, time consuming, and risky considering the cost of paying for every click on your ads. We've designed dozens of PPC campaigns for clients focusing on both credit and non-credit education.

During the setup of a new PPC campaigns, we help arrange payments to the PPC provider, setup goal tracking, design the campaigns and AdGroups structure, choose appropriate keywords, design ads, and establish initial bids. We then monitor and optimize the new campaigns for at least four weeks to ensure they are performing at acceptable levels. During this time, we edit keywords, adjust bids, and experiment with different ad content to optimize the campaigns. Afterward, we can either transition into a long-term management agreement for the campaigns or help your staff assume management. 

If you haven't tried PPC before and want a low-risk way to try it out, our Online Marketing Audit includes a PPC Pilot and offers many additional insights about your department website. Click here to learn more about our Online Marketing Audit.

PPC Management

Our firm has managed more than $500,000 in PPC marketing for clients during the past five years.

Long-term management of PPC accounts is affordable and allows us to continue optimizing your campaigns over a long period of time. During management projects, we set periodic performance goals and provide regular (usually monthly or quarterly) reports on the performance of your campaigns. 

If you already have a PPC account and would like to speak with our firm about optimization or management, let us know by completing our contact us form.