Phase 1: Program Launch
Developing and launching new programs can be difficult, expensive, and risky. JMH Consulting reduces the risk and cost of creating new programs by providing resources and expertise during the critical launch and growth stage of new programs. We do this by:
- Ensuring a strong market exists for the program
- Creating and executing a marketing plan to reach the target audience
- Implementing processes to support the program’s management, coordination, and admissions
Our launch team includes:
- Business intelligence consultants and researchersto conduct competitor and market analysis and determine existing audience needs, price point, and competitive advantages.
- Subject matter expertsto tailor the curriculum to your school and audience.
- Program consultantsto screen instructors, structure the program, and ensure an excellent learning experience.
- Marketing consultantsto determine effective ways to reach your audience and create and execute marketing plans.
- Admissions and sales consultants to create processes that convert prospects into registrants.
