Pay-Per-Click Launch and Management
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Goals:
- Increase online marketing to improve registrations and awareness of online courses
- Achieve 2000 “clicks-throughs” from UNC’s pay-per-click ads to the UNC website
- Maintain an average cost per click of less than $2.00
Results:
- Total clicks: 2,169 (108% of goal)
- Average cost per click of $1.89 (5.6% under goal)
- Visitors to the site from Google Adwords generated 27 additional registrations at an average tuition of $300.
