Upcoming events

April 7-9, 2008 - Jon Horn co-presented a session titled "Outsourcing Program Management: An Innovative Contractor Model " at the ACHE South 2008 Spring Conference in Tunica, MS. Jon shared the stage with Steve Stoffle, Executive Director of Emory University's Center for Lifelong Learning. Details about the conference are available on their website.

April 7-9, 2008 - Nicole Foerschler presented a session titled "Consultative Selling: Building Relationships that Build the Bottom Line" at the ACHE South 2008 Spring Conference in Tunica, MS. Details about the conference are available on their website.

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Pay-per-click articles for adult education

Don't know anything about pay-per-click marketing? This article introduces the topic and discusses the three top PPC search providers (Google, Yahoo, and MSN).

This short article discusses the process of creating and managing a pay-per-click campaign.

Writing compelling PPC advertisements can have a huge effect on your click-through-rate and the cost you pay for each click. This article suggests some simple changes to ads to increase their effectiveness.

Solutions and resources