Upcoming events

April 7-9, 2008 - Jon Horn co-presented a session titled "Outsourcing Program Management: An Innovative Contractor Model " at the ACHE South 2008 Spring Conference in Tunica, MS. Jon shared the stage with Steve Stoffle, Executive Director of Emory University's Center for Lifelong Learning. Details about the conference are available on their website.

April 7-9, 2008 - Nicole Foerschler presented a session titled "Consultative Selling: Building Relationships that Build the Bottom Line" at the ACHE South 2008 Spring Conference in Tunica, MS. Details about the conference are available on their website.

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Website design articles for adult education

Think your online registration process could be improved? This article uses E-bay as a case study to discuss ways to improve website registration forms.

This article discusses the positioning of text labels and form entry elements for optimal usability. Adult education programs can learn a lot from this research!

This article discusses several fundamental elements of design, important for any website.

Information architecture is perhaps the most undervalued aspect of website design. Many adult education programs have reletively large websites with dozens or hundreds of pages listing courses and other information. Organizing this information into intuitive, hierarchical patterns is the art of information architecture.

Usability testing is the process of ensuring that visitors to your website can successfully complete the tasks that you expect them to frequently perform. This article presents a practical model for usability testing.

Competitor analyses can reveal valuable information on what do to (and not to do) in your website. This article discusses several processes for website competitor analyses. Part two is also available.

This article discusses customer care words: those terms that customers actually use most often in relation to your services.

Solutions and resources