Upcoming events

February 10-12, 2010 - Jon Horn has been invited to co-present with Kelly Collyar from The University of Oklahoma's Outreach Division at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Blending Tech and Tradition: Bridging the Gap Between Marketing and Admissions"

February 10-12, 2010 - Nicole Foerschler has been invited to present with Lisa Kozicki and Steve Stoffle from Emory University at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Creating Customer Service that Serves the Customer Best"

See more upcoming and recent events...

Our newest continuing and executive education articles

We have archived several of our recent continuing education webinars and provided links for free viewing.

	Using an “Early Bird Special” to Incentivize Earlier Registration
	A Smart (Data-Driven) Way to Select Catalog Mailing Lists
2009 UCEA Marketing Conference Presentation
	Jon Horn's presentation titled Perfecting the Pay-Per-Click from the 2009 UCEA Marketing Conference in Scottsdale
Best Practices in Continuing and Executive Websites
	Section 1: Page Archetypes Article 1: The Homepage Article 2: Course Listing Pages
Other recent articles
	Course Exit Rates
	Course Landing Rates
	Four Reasons to Use Course Bounce Rate, Not Rate of Return
	Course Bounce Rates (CBR)
	Measuring Information Session Performance: Lifecycle and Maturity
	Top 10 marketing mistakes made by continuing educators
	Calculating a Realistic Return Rate Using Customer Defection and Historical Data in the Continuing Education Industry
	Computing True Return on Investment using Customer Lifetime Value in the Continuing Education Industry
	A case study on the effectiveness of catalogs as marketing tools
2008 CMED Conference
	Best Practices in Email Marketing
	Best Practices in Continuing Education Website Design
2008 UCEA South Region Conference
	Best Practices in Email Marketing and Perfecting the Pay-Per-Click
	Learning 2.0: The impact of technology on continuing education
2008 ACHE South Conference Presentation
	Jon Horn's presentation on "The Present and Future of Technology in Continuing Education"
2008 UCEA Marketing Conference Presentation
	Jon Horn's presentation on marketing metrics from the 2008 UCEA Marketing Conference in San Diego

Additional article resources:

• Continuing Higher Education
• Search engine optimization
• Email marketing
• Pay-per-click marketing
• Best practices in website design for adult education

Other resources

Do you offer visitors the opportunity to search your website for classes? If not, ask yourself why! For $100 per year, Google now offers the ability for any website (or department site) to create a custom search engine that will search up to 5,000 pages (larger websites cost a bit more). The search engine can be integrated and branded so that it appears to be part of your own site. Learn more on Google's Custom Search pages.

Solutions and resources

The JMH Consulting blog is now online

Observations, analyses, and musings on the continuing education industry.

Financial Analysis Worksheet

Now available: An Excel worksheet to plan the financials for your next program launch.

List of associations in the adult education industry

Other Links

Eduventures

www.eduventures.com - an industry leading research firm for higher education

TeacherTube

www.teachertube.com - provides teachers with a resource to post educational videos online

YouTube

www.youtube.com - provides users with the ability to post videos online

Open Education Resources

www.oercommons.org - a global teaching and learning network of free-to-use resources

Flickr

www.flickr.com - a popular photo sharing website

EDUCAUSE

www.educause.edu - a nonprofit promoting the use of information technology in higher education

Campus Technology

www.campustechnology.com - a higher education technology magazine