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JMH Consulting: marketing, programming, and consulting for continuing education and executive education The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as we continue to live. - Mortimer Adler consulting and management services for adult education

Upcoming events

February 10-12, 2010 - Jon Horn has been invited to co-present with Kelly Collyar from The University of Oklahoma's Outreach Division at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Blending Tech and Tradition: Bridging the Gap Between Marketing and Admissions"

February 10-12, 2010 - Nicole Foerschler has been invited to present with Lisa Kozicki and Steve Stoffle from Emory University at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Creating Customer Service that Serves the Customer Best"

See more upcoming and recent events...

Our newest continuing and executive education articles

Converting Your Website Visitors to StudentsWe have archived several of our recent continuing education webinars and provided links for free viewing.

Course Exit Rates Using an “Early Bird Special” to Incentivize Earlier Registration

Course Exit Rates

A Smart (Data-Driven) Way to Select Catalog Mailing Lists

2009 UCEA Marketing Conference Presentation

Jon Horn's presentation titled Perfecting the Pay-Per-Click from the 2009 UCEA Marketing Conference in Scottsdale

Best Practices in Continuing and Executive Websites

 

Section 1: Page Archetypes

Article 1: The Homepage

Article 2: Course Listing Pages

Other recent articles

Course Exit Rates Course Exit Rates
Course Landing Rates Course Landing Rates
4 reasons to use CBR, not Rate of Return Four Reasons to Use Course Bounce Rate, Not Rate of Return
Course Bounce Rates (CBR)
Measuring Information Session Performance: Lifecycle and Maturity
Top 10 marketing mistakes made by continuing educators
Calculating a Realistic Return Rate Using Customer Defection and Historical Data in the Continuing Education Industry
Computing True Return on Investment using Customer Lifetime Value in the Continuing Education Industry
A case study on the effectiveness of catalogs as marketing tools

2008 CMED Conference

Best Practices in Email Marketing
Best Practices in Continuing Education Website Design

2008 UCEA South Region Conference

Best Practices in Email Marketing and Perfecting the Pay-Per-Click
Learning 2.0: The impact of technology on continuing education

2008 ACHE South Conference Presentation

Jon Horn's presentation on "The Present and Future of Technology in Continuing Education"

2008 UCEA Marketing Conference Presentation

Jon Horn's presentation on marketing metrics from the 2008 UCEA Marketing Conference in San Diego

 

Additional article resources:

Other resources

Do you offer visitors the opportunity to search your website for classes? If not, ask yourself why! For $100 per year, Google now offers the ability for any website (or department site) to create a custom search engine that will search up to 5,000 pages (larger websites cost a bit more). The search engine can be integrated and branded so that it appears to be part of your own site. Learn more on Google's Custom Search pages.

 

Solutions and resources

http://www.jmhconsulting.com/blog/ The JMH Consulting blog is now online

Observations, analyses, and musings on the continuing education industry.

media/Financial-Analysis-Worksheet.xlsFinancial Analysis Worksheet

Now available: An Excel worksheet to plan the financials for your next program launch.


List of associations in the adult education industry

Other Links

Eduventures

www.eduventures.com - an industry leading research firm for higher education

TeacherTube

www.teachertube.com - provides teachers with a resource to post educational videos online

YouTube

www.youtube.com - provides users with the ability to post videos online

Open Education Resources

www.oercommons.org - a global teaching and learning network of free-to-use resources

Flickr

www.flickr.com - a popular photo sharing website

EDUCAUSE

www.educause.edu - a nonprofit promoting the use of information technology in higher education

Campus Technology

www.campustechnology.com - a higher education technology magazine

Copyright © 2009 JMH Consulting, Inc.
Marketing, programming, and consulting services for continuing education and executive education programs.
webmaster@jmhconsulting.com

Market Market more effectively using traditional and cutting-edge techniques. Manage Manage your operations through a new type of partnership.
Launch Launch new revenue generating programs with less effort and risk. Enhance Enhance your programs by reducing expenses and increasing profit.