Webinars
Upcoming Webinar Series: Optimize Your Fall Marketing!
Tuesdays this August, JMH Consulting will partner with the University Professional and Continuing Education Association (UPCEA) to deliver four free webinars for the continuing education industry. Optimize your marketing efforts for fall!
Search Engine Optimization – Get Found!
Want to know why your competitors outrank you on search engines? This webinar will explore the most important factors affecting how your site ranks. We’ll share both simple ways to improve your rank today and more sophisticated strategies for long-term success.
Date: Tue, Aug 10th at 2pm EST
Cost: Free
Presenter: Jon Horn, President
Google Analytics – Measure Website Visitor Activity!
How much do you know about people visiting your website? This webinar will help you analyze visitor information to improve your marketing and guide the development of new courses and programs. Even if you already use Google Analytics, you’ll learn something new. We promise!
Date: Tue, Aug 17th at 2pm EST
Cost: Free
Presenter: Jon Horn, President
Landing Pages – Turn Interest into Leads!
Custom landing pages can increase the rate at which your website captures visitor information by as much as 500%! If you use email online ads, or other marketing to drive visitors to your website, this is your chance to learn how to build, test, and optimize landing pages for your programs.
Date: Tue, Aug 24th at 2pm EST
Cost: Free
Presenter: Jon Horn, President
Conversion Optimization – Turn Visitors into Enrollments!
Do you know how many visitors to your website become students? And what happens to the rest? Conversion optimization means tweaking your website to encourage more visitors to inquire, apply, or enroll during their visit. This webinar will share common mistakes made by continuing education websites and best practices to make your website more effective at converting visitors into enrollments!
Date: Tue, Aug 31st at 2pm EST
Cost: Free
Presenter: Jon Horn, President
Recent Webinars
Converting Your Website Visitors to Students
Even a small shift in online conversion rates can dramatically effect your bottom line. Consider that if your website gets 10,000 monthly visitors, you can generate 1,200 more enrollments every year by increasing your online conversion rate by 1%. If you feel you could do more to maximize online registrations, this is a chance to learn best practices and real-world techniques to improve your bottom line.
Presenter: Jon Horn, President
Catalog & Direct Mail Optimization
Using historical data and a new approach to analyzing mailing lists, you can increase the ROI of your direct mailing lists, simultaneously reducing costs and increasing enrollments. We will show you how to use existing data to determine how many brochures to print and who to mail them to. This method is guaranteed to reach your best prospective students and the students most likely to return. It will also free up marketing dollars as you trim off some of the “brochure mailing fat.”
Presenter: Jacob Ensign, Business Analyst
Generate Money! Add programs that make sense
New classes bring new students and new revenue streams to your department. Learn how to research, identify and prioritize what classes to launch, while reducing your risk and increasing the opportunity for success.
Presenter: Nicole Foerschler, Vice-President
Perfecting the Pay-Per-Click
Pay-per-click (PPC) advertising is now the most popular form of online advertising and is growing every day. Smart marketers are incorporating PPC into their marketing campaigns to reach new audiences and achieve a better return-on-investment. This session introduces best practices in creating and tracking effective PPC campaigns.
Presenter: Jon Horn, President
Increase Enrollments! Make information sessions more effective
From the moment your prospective students visit your website to the moment they walk out of your information session or open house, you are being evaluated and your students are determining whether or not they will invest their time and money in your program. What does your website say about your program? Is your PowerPoint powerful? Are you updating, measuring results, and updating again? Learn some innovative steps to improve your website, simplify the design and delivery of information sessions, and implement an email marketing campaign to increase information session registration and program conversion rates. Using this 3-pronged approach can make a significant impact upon registration, conversion and your bottom line.
Presenter: Jennifer John, Program Management Consultant
Reach New Audiences! Create and maximize corporate relationships
Are you doing enough to keep contract-training clients happy and loyal? The current economic downturn provides great opportunities to re-focus your corporate learning efforts, improve efficiency and profitability. Discover new techniques and approaches to strengthening client relationships despite sharp budget cuts. This webinar focuses on proven techniques for success.
Presenter: Jan Rattia, Program Management Consultant
Reduce Costs! Find the right balance between direct mail and email
Using historical data and a new approach to analyzing mailing lists, we can increase the ROI of your direct mailing lists, simultaneously reducing costs and increasing enrollments. This method is guaranteed to mail to your best prospective students and most likely to return students. It will also free up marketing dollars for less expensive email marketing.
Presenter: Jacob Ensign, Business Analyst
