Webinars & Events
We are committed to strengthening the skills and capabilities of those who work in higher education. To that end, team members at JMH regularly present webinars or speak at conferences. Click on the links below to see our past conferences or to learn about upcoming presentations.
Join Us at the AMA 2018 Symposium! Nov. 4-7 in Orlando, FL
Marketing automation tools improve performance at each stage of the marketing funnel, align marketing efforts with university recruiting and student services, and increase effectiveness and efficiency. Gain an understanding of marketing automation best practices [...]
Six Social Media Mistakes To Avoid
Expert marketers understand that social media drives value for higher education institutions. Unfortunately, many continuing education units have limited resources to dedicate to social media management – if any at all. If this describes [...]
New, Now, Next in Higher Education Marketing Webinar
Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.
Webinar: Risky Business – Creating a Strategic Partnership
Partnering is not always a quick fix — but it can be a strategic solution. The climate is changing in higher education such that more schools are looking to outside partners to add skills, invest [...]
Webinar: Retaining Adult Students – What Works and What’s Next?
Join us to learn how to improve your own retention efforts and help more of your students earn their degree.
4 Huge Developments in Online Marketing for Higher Ed (and a few others too)
UPDATE 2/23/16 - Since we announced this webinar, Google has confirmed news that will be a game-changer for paid search. With that in mind, the webinar is now titled “4 Huge Developments in Online Marketing for Higher [...]
Webinar: KISS Your Prospective Students
“Simplicity is the ultimate sophistication” was a statement from Apple’s first marketing brochure. This is true not only for products, but also services. The K.I.S.S. principle – Keep It Simple Stupid – succinctly captures this. [...]
New Program Research – From the Outside Looking In
New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line. This session will introduce you to a process for identifying and selecting new programs. Take into account not only market research, but also the strengths of your university and the capability of your department.