Webinars & Events
We are committed to strengthening the skills and capabilities of those who work in higher education. To that end, team members at JMH regularly present webinars or speak at conferences. Click on the links below to see our past conferences or to learn about upcoming presentations.
Marketing automation tools improve performance at each stage of the marketing funnel, align marketing efforts with university recruiting and student services, and increase effectiveness and efficiency. Gain an understanding of marketing automation best practices [...]
Expert marketers understand that social media drives value for higher education institutions. Unfortunately, many continuing education units have limited resources to dedicate to social media management – if any at all. If this describes [...]
Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.
Partnering is not always a quick fix — but it can be a strategic solution. The climate is changing in higher education such that more schools are looking to outside partners to add skills, invest [...]
Join us to learn how to improve your own retention efforts and help more of your students earn their degree.
UPDATE 2/23/16 - Since we announced this webinar, Google has confirmed news that will be a game-changer for paid search. With that in mind, the webinar is now titled “4 Huge Developments in Online Marketing for Higher [...]
“Simplicity is the ultimate sophistication” was a statement from Apple’s first marketing brochure. This is true not only for products, but also services. The K.I.S.S. principle – Keep It Simple Stupid – succinctly captures this. [...]
New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line. This session will introduce you to a process for identifying and selecting new programs. Take into account not only market research, but also the strengths of your university and the capability of your department.