UPCEA Webinar Series 2010: Optimize Your Fall Marketing!

Conversion Optimization - Turn Visitors into Enrollments!

This webinar was presented by Jon Horn on August 31, 2010

Description: Do you know how many visitors to your website become students? And what happens to the rest? Conversion optimization means tweaking your website to encourage more visitors to inquire, apply, or enroll during their visit. This webinar will share common mistakes made by continuing education websites and best practices to make your website more effective at converting visitors into enrollments!

Download the presentation slides in PDF format

Watch a recording of the presentation (coming soon)

Helpful conversion resources

Article: Is it Acquisition or is it Retention?

Case study: Conversion optimization at a travel company (notice their holistic approach!)

Book: Don't Make Me Think! A Common Sense Approach to Usability

Landing Pages – Turn Interest into Leads!

This webinar was presented by Jon Horn on August 24, 2010

Description: Custom landing pages can increase the rate at which your website captures visitor information by as much as 500%! If you use email online ads, or other marketing to drive visitors to your website, this is your chance to learn how to build, test, and optimize landing pages for your programs.

Download the presentation slides in PDF format

Watch a recording of the presentation (coming soon)

Helpful landing pages resources

Resource: Recorded webinars from Ion Interactive, a leader in landing page optimization

Article: How to get started on Landing Page Optimization

Article: The Cost of Landing Page Optimization

Google Analytics – Measure Website Visitor Activity!

This webinar was presented by Jon Horn on August 17th, 2010

Description: How much do you know about people visiting your website? This webinar will help you analyze visitor information to improve your marketing and guide the development of new courses and programs. Even if you already use Google Analytics, you’ll learn something new. We promise!

Download the presentation slides in PDF format!

Helpful Google Analytics Resources

Resource: The Official Google Analytics Blog

Article: Article: In Analytics, the Price of Light Is Less Than the Cost of Darkness

Article: How to Benchmark in Analytics

Book: Google Analytics, 3rd Edition (I use this book when I teach Google Analytics courses - Jon)

Free Assessment of your Google Analytics setup!

As a thank you for attending our UPCEA webinar, we'll take a look at your Google Analytics account and provide recommendations to improve its setup - free of charge! For more information, contact Nicole Foerschler at nfoerschler@jmhconsulting.com

Search Engine Optimization – Get Found!

This webinar was presented by Jon Horn on August 10th, 2010

Description: Want to know why your competitors outrank you on search engines? This webinar explores the most important factors affecting how your site ranks. Learn both simple ways to improve your rank today and more sophisticated strategies for long-term success.

Download the presentation slides in PDF format

Download a recording of the presentation in WMV format (60MB)
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Helpful SEO Articles

Article: Top Search Ranking Factors

Article: Google's Cutts: Good directions drive traffic to your website

Article: Destroying the Myths of SEO and PPC

Free Ranking Analysis!

For a limited time, we're offering a free ranking analysis for UPCEA members that attended this event. For more information, contact Nicole Foerschler atnfoerschler@jmhconsulting.com

Attend our 4-week course on Search Engine Optimization for Continuing and Executive Education

Our next course on search engine optimization starts on September 8th. This in-depth online course will give you a chance to learn and practice search optimization skills in a supportive hands-on environment. Learn more!