February 10-12, 2010 - Jon Horn has been invited to co-present with Kelly Collyar from The University of Oklahoma's Outreach Division at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Blending Tech and Tradition: Bridging the Gap Between Marketing and Admissions"
February 10-12, 2010 - Nicole Foerschler has been invited to present with Lisa Kozicki and Steve Stoffle from Emory University at the 18th Annual UCEA Marketing Seminar in Tampa, Florida. Their session is titled "Creating Customer Service that Serves the Customer Best"
JMH Presents:
The UCEA Summer Marketing Webinar Series
JMH Consulting was selected to deliver a three part summer webinar series for the University Continuing Education Association (UCEA). Each webinar was moderated by a UCEA representative. The dates, descriptions and recordings for these recent programs are below.
Recent Webinars
Converting Your Website Visitors to Students
Even a small shift in online conversion rates can dramatically effect your bottom line. Consider that if your website gets 10,000 monthly visitors, you can generate 1,200 more enrollments every year by increasing your online conversion rate by 1%. If you feel you could do more to maximize online registrations, this is a chance to learn best practices and real-world techniques to improve your bottom line.
Date: Tue, Aug 11th from 1-2pm EST Cost: Free Presenter: Jon Horn, President
Catalog & Direct Mail Optimization
Using historical data and a new approach to analyzing mailing lists, you can increase the ROI of your direct mailing lists, simultaneously reducing costs and increasing enrollments. We will show you how to use existing data to determine how many brochures to print and who to mail them to. This method is guaranteed to reach your best prospective students and the students most likely to return. It will also free up marketing dollars as you trim off some of the “brochure mailing fat.”
Date: Tue, Jul 28th from 1-2pm EST Cost: Free Presenter: Jacob Ensign, Business Analyst
Generate Money!
Add programs that make sense
New classes bring new students and new revenue streams to your department. Learn how to research, identify and prioritize what classes to launch, while reducing your risk and increasing the opportunity for success.
Date: Wed, Jul 15th from 1-2pm EST Cost: Free Presenter: Nicole Foerschler, Vice-President
Perfecting the Pay-Per-Click
Pay-per-click (PPC) advertising is now the most popular form of online advertising and is growing every day. Smart marketers are incorporating PPC into their marketing campaigns to reach new audiences and achieve a better return-on-investment. This session introduces best practices in creating and tracking effective PPC campaigns.
Date: Tue, Jul 14th from 1-2pm EST Cost: Free Presenter: Jon Horn, President
Increase Enrollments!
Make information sessions more effective
From the moment your prospective students visit your website to the moment they walk out of your information session or open house, you are being evaluated and your students are determining whether or not they will invest their time and money in your program. What does your website say about your program? Is your PowerPoint powerful? Are you updating, measuring results, and updating again? Learn some innovative steps to improve your website, simplify the design and delivery of information sessions, and implement an email marketing campaign to increase information session registration and program conversion rates. Using this 3-pronged approach can make a significant impact upon registration, conversion and your bottom line.
Date: Wed, Jun 24th from 1-2pm EST Cost: Free Presenter: Jennifer John, Program Management Consultant
Reach New Audiences!
Create and maximize corporate relationships
Are you doing enough to keep contract-training clients happy and loyal? The current economic downturn provides great opportunities to re-focus your corporate learning efforts, improve efficiency and profitability. Discover new techniques and approaches to strengthening client relationships despite sharp budget cuts. This webinar focuses on proven techniques for success.
Date: Wed, Jun 10th from 1-2pm EST Cost: Free Presenter: Jan Rattia, Program Management Consultant
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Reduce Costs!
Find the right balance between direct mail and email
Using historical data and a new approach to analyzing mailing lists, we can increase the ROI of your direct mailing lists, simultaneously reducing costs and increasing enrollments. This method is guaranteed to mail to your best prospective students and most likely to return students. It will also free up marketing dollars for less expensive email marketing.
Date: Wed, May 27th from 1-2pm EST Cost: Free Presenter: Jacob Ensign, Business Analyst
Note: YouTube videos are limited to 10 minutes, so the presentation is presented in 6 short segments.
