WWGD

I recently finished reading What Would Google Do by Jeff Jarvis and found it one of the most approachable and valuable business books that I’ve read in years. He spends the first half of the book describing the social trends and business decisions that helped Google dominate the online search and advertising markets.

In the second half, Jarvis applies those same principles to other industries…hypothesizing on how Google might run an airline, restaurant, or university (among others). Even if you aren’t in a position to adopt most of the principles he suggests, this book will get your brain churning about you could Google-fy your programs!